diff --git a/app.py b/app.py
index c150b89..fdc1b76 100644
--- a/app.py
+++ b/app.py
@@ -4542,9 +4542,17 @@ def _render_reports_tab(month_value):
             _is_campaign_month = report.CAMPAIGN_START <= _month_start <= report.CAMPAIGN_END
         except ValueError:
             pass
+    if _is_campaign_month:
+        _title_text = f"{stats['period_label']} End of Month Campaign Report"
+    elif month_value in report.CUSTOM_PERIODS:
+        # Just the date range and its lead theme, e.g. "Nov 3 - Nov 26 (Failure
+        # Analysis)" — no "TXproducts —" prefix, the Campaign dropdown above it
+        # already names the campaign and the company.
+        _title_text = stats["period_label"]
+    else:
+        _title_text = f"TXproducts — {stats['period_label']}"
     title_heading = html.H3(
-        f"{stats['period_label']} End of Month Campaign Report" if _is_campaign_month
-        else f"TXproducts — {stats['period_label']}",
+        _title_text,
         style={"color": "#1b3a5c", "marginBottom": "0", "fontWeight": "700",
                "fontSize": "2rem", "whiteSpace": "nowrap"})
 
diff --git a/report.py b/report.py
index c428332..3b7c00c 100644
--- a/report.py
+++ b/report.py
@@ -289,6 +289,11 @@ def build_report_docx(ctx, timeframe_value="all"):
         title_text = "TXproducts — 3-Month Campaign Report (July-September 2026)"
     elif monthly_notes and is_campaign_month:
         title_text = f"{period_label} End of Month Campaign Report"
+    elif timeframe_value in CUSTOM_PERIODS:
+        # Just the date range and its lead theme, e.g. "Nov 3 - Nov 26 (Failure
+        # Analysis)" — no "TXproducts —" prefix, the Campaign dropdown above it
+        # already names the campaign and the company.
+        title_text = period_label
     elif monthly_notes:
         title_text = f"TXproducts — {period_label}"
     else: