Add explicit Insights and Opportunities sections to campaign-end report

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>

app.py

@@ -4326,10 +4326,14 @@ def _render_campaign_end_summary():
     for dim_title, dim_text in exec_summary.get("audience_dimensions") or []:
         body.append(html.P([html.Strong(f"{dim_title}: "), dim_text]))
 
+    insights = exec_summary.get("insights") or []
+    if insights:
+        body.append(html.H5("Insights", style={"marginTop": "18px", "color": "#1b3a5c"}))
+        body.append(html.Ul([html.Li(i) for i in insights]))
+
     recommendations = exec_summary.get("recommendations") or []
     if recommendations:
-        body.append(html.H5("Recommendations for October & Beyond",
-                             style={"marginTop": "18px", "color": "#1b3a5c"}))
+        body.append(html.H5("Opportunities", style={"marginTop": "18px", "color": "#1b3a5c"}))
         body.append(html.Ul([html.Li(r) for r in recommendations]))
 
     if not fts_f.empty:

monthly_report_notes.py

@@ -474,6 +474,23 @@ NOTES = {
                  "behind both the format findings above and the failed direct "
                  "asks below."),
             ],
+            "insights": [
+                "Carousel ran 7 times across the campaign and averages 29.1% "
+                "Real Eng %, clearly the best format — Text/Image averages "
+                "9.1%.",
+                "13/08 is the campaign's #2 post (48.7%), a Carousel paired "
+                "with a concrete cost claim.",
+                "A specific claim beats vague content every time it's been "
+                "tried, in any format.",
+                "The audience is stable: Academia/Research Institute, "
+                "Germany-based, Researcher/Scientist-heavy in all 3 months.",
+                "Direct asks (2 polls, 1 pilot-partner CTA) got zero or weak "
+                "response every time, across all 3 months.",
+                "One real engagement trigger was found (08/09's pain-point "
+                "post) but never repeated.",
+                "Growth decelerated every month (July +25.9%, August +17.8%, "
+                "September +12.7%) even as total followers grew 85 to 142.",
+            ],
             "recommendations": [
                 "Make Carousel the default format and keep pairing it with a "
                 "concrete claim — 13/08 already proved this works (Carousel + "

report.py

@@ -329,9 +329,15 @@ def build_report_docx(ctx, timeframe_value="all"):
             p.add_run(f"{dim_title}: ").bold = True
             p.add_run(dim_text)
 
+        insights = exec_summary.get("insights") or []
+        if insights:
+            doc.add_heading("Insights", level=1)
+            for item in insights:
+                doc.add_paragraph(item, style="List Bullet")
+
         recommendations = exec_summary.get("recommendations") or []
         if recommendations:
-            doc.add_heading("Recommendations for October & Beyond", level=1)
+            doc.add_heading("Opportunities", level=1)
             for item in recommendations:
                 doc.add_paragraph(item, style="List Bullet")
     elif monthly_notes: