Add Niklas Meidow, Joo William, Francesco Marzari (126->129)
Niklas Meidow: confirmed internal TXproducts employee (Product Engineer), 5th internal follower. Joo William: Inha University Professor, South Korea (first SK follower), Director/Head/Principal per the Professor precedent. Francesco Marzari: PhD Student at Università di Trento, Italy (crosses 2-follower threshold, own Geography row), Postdoc/PhD Researcher per the PhD-candidate precedent. Full chart/prose recompute across all six charts, sums verified. Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
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@@ -209,7 +209,7 @@ header.hero p.sub { color: var(--text-secondary); font-size: 0.95rem; line-heigh
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const DATA = [{"name": "Tamadur AlBaraghtheh", "connection": "1st", "position": "Researcher", "company": "Helmholtz-Zentrum Geesthacht", "followed": "July 2026", "followedSort": "2026-07", "country": "Germany", "city": "Geesthacht (near Hamburg)", "personalLocation": "Hamburg, Germany", "seniority": "Researcher/Scientist (non-postdoc)", "function": "Research/Science", "sector": "Academia/Research Institute", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/tamadur-albaraghtheh-3380ba7a/", "is_team": false, "company_website": ""}, {"name": "Alexej Kotelnikov", "connection": "3rd", "position": "Senior KAM & BD (Automotive/Tech/Industrial)", "company": "Bosch Automotive Service Solutions GmbH", "followed": "July 2026", "followedSort": "2026-07", "country": "Germany", "city": "Plochingen (near Stuttgart)", "personalLocation": "Greater Munich Metropolitan Area", "seniority": "Senior IC/Lead", "function": "Business Development/Sales", "sector": "Other named company", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/alexej-kotelnikov-10013a5a/", "is_team": false, "company_website": ""}, {"name": "Katrin Boeke-Purkis", "connection": "3rd", "position": "Regulatory Post Market Compliance Coordinator", "company": "Intuitive Surgical", "followed": "July 2026", "followedSort": "2026-07", "country": "United States", "city": "Sunnyvale, California (HQ)", "personalLocation": "Sunnyvale, California, United States", "seniority": "Manager/Coordinator", "function": "Regulatory/Compliance", "sector": "Medical/Life Sciences", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/katrin-boeke-purkis-5722888/", "is_team": false, "company_website": ""}, {"name": "Timo Christian", "connection": "2nd", "position": "Program Manager", "company": "Impossible Founders and DESY", "followed": "July 2026", "followedSort": "2026-07", "country": "Germany", "city": "Hamburg", "personalLocation": "Hamburg, Germany", "seniority": "Manager/Coordinator", "function": "Marketing/Comms/Ops", "sector": "Academia/Research Institute", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/timo-christian/", "is_team": false, "company_website": "", "engagement_notes": "Liked 16/07 post."}, {"name": "Jan-Christian Schober", "connection": "3rd", "position": "Student", "company": "University of Hamburg", "followed": "July 2026", "followedSort": "2026-07", "country": "Germany", "city": "Hamburg", "personalLocation": "Hamburg, Germany", "seniority": "Student/Trainee", "function": "Student/Academic Track", "sector": "Academia/Research Institute", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/jan-christian-schober-78b72926a/", "is_team": false, "company_website": ""}, {"name": "Benedikt Kubicki", "connection": "2nd", "position": "SAP-Berater", "company": "SI PRO GmbH", "followed": "July 2026", "followedSort": "2026-07", "country": "Germany", "city": "Mannheim (HQ); has a Hamburg office", "personalLocation": "Hamburg, Germany", "seniority": "Manager/Coordinator", "function": "Engineering/Technical", "sector": "Other named company", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/benedikt-kubicki-31652b25a/", "is_team": false, "company_website": "", "engagement_notes": "Commented on 09/07 post."}, {"name": "Brahim Al", "connection": "3rd", "position": "Technical service (Medical imaging devices)", "company": "T.B.S biomedicale (TBS Group)", "followed": "July 2026", "followedSort": "2026-07", "country": "France", "city": "Charbonnières-les-Bains / Rungis area, France (TBS Group HQ; pan-European biomedical engineering services co. — Brahim's stated personal location is Germany, likely a local branch)", "personalLocation": "Germany", "seniority": "Other Individual Contributor", "function": "Engineering/Technical", "sector": "Medical/Life Sciences", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/brahim-al-6bb406100/", "is_team": false, "company_website": ""}, {"name": "Zoia Budianska", "connection": "1st", "position": "Инспектор (Inspector)", "company": "Kiev Medical University", "followed": Line truncated
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const DATA = [{"name": "Tamadur AlBaraghtheh", "connection": "1st", "position": "Researcher", "company": "Helmholtz-Zentrum Geesthacht", "followed": "July 2026", "followedSort": "2026-07", "country": "Germany", "city": "Geesthacht (near Hamburg)", "personalLocation": "Hamburg, Germany", "seniority": "Researcher/Scientist (non-postdoc)", "function": "Research/Science", "sector": "Academia/Research Institute", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/tamadur-albaraghtheh-3380ba7a/", "is_team": false, "company_website": ""}, {"name": "Alexej Kotelnikov", "connection": "3rd", "position": "Senior KAM & BD (Automotive/Tech/Industrial)", "company": "Bosch Automotive Service Solutions GmbH", "followed": "July 2026", "followedSort": "2026-07", "country": "Germany", "city": "Plochingen (near Stuttgart)", "personalLocation": "Greater Munich Metropolitan Area", "seniority": "Senior IC/Lead", "function": "Business Development/Sales", "sector": "Other named company", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/alexej-kotelnikov-10013a5a/", "is_team": false, "company_website": ""}, {"name": "Katrin Boeke-Purkis", "connection": "3rd", "position": "Regulatory Post Market Compliance Coordinator", "company": "Intuitive Surgical", "followed": "July 2026", "followedSort": "2026-07", "country": "United States", "city": "Sunnyvale, California (HQ)", "personalLocation": "Sunnyvale, California, United States", "seniority": "Manager/Coordinator", "function": "Regulatory/Compliance", "sector": "Medical/Life Sciences", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/katrin-boeke-purkis-5722888/", "is_team": false, "company_website": ""}, {"name": "Timo Christian", "connection": "2nd", "position": "Program Manager", "company": "Impossible Founders and DESY", "followed": "July 2026", "followedSort": "2026-07", "country": "Germany", "city": "Hamburg", "personalLocation": "Hamburg, Germany", "seniority": "Manager/Coordinator", "function": "Marketing/Comms/Ops", "sector": "Academia/Research Institute", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/timo-christian/", "is_team": false, "company_website": "", "engagement_notes": "Liked 16/07 post."}, {"name": "Jan-Christian Schober", "connection": "3rd", "position": "Student", "company": "University of Hamburg", "followed": "July 2026", "followedSort": "2026-07", "country": "Germany", "city": "Hamburg", "personalLocation": "Hamburg, Germany", "seniority": "Student/Trainee", "function": "Student/Academic Track", "sector": "Academia/Research Institute", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/jan-christian-schober-78b72926a/", "is_team": false, "company_website": ""}, {"name": "Benedikt Kubicki", "connection": "2nd", "position": "SAP-Berater", "company": "SI PRO GmbH", "followed": "July 2026", "followedSort": "2026-07", "country": "Germany", "city": "Mannheim (HQ); has a Hamburg office", "personalLocation": "Hamburg, Germany", "seniority": "Manager/Coordinator", "function": "Engineering/Technical", "sector": "Other named company", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/benedikt-kubicki-31652b25a/", "is_team": false, "company_website": "", "engagement_notes": "Commented on 09/07 post."}, {"name": "Brahim Al", "connection": "3rd", "position": "Technical service (Medical imaging devices)", "company": "T.B.S biomedicale (TBS Group)", "followed": "July 2026", "followedSort": "2026-07", "country": "France", "city": "Charbonnières-les-Bains / Rungis area, France (TBS Group HQ; pan-European biomedical engineering services co. — Brahim's stated personal location is Germany, likely a local branch)", "personalLocation": "Germany", "seniority": "Other Individual Contributor", "function": "Engineering/Technical", "sector": "Medical/Life Sciences", "outreach_status": "Not Contacted", "outreach_log": [], "connection_at_outreach": "", "is_valuable": false, "has_responded": false, "email": "", "linkedin_url": "https://www.linkedin.com/in/brahim-al-6bb406100/", "is_team": false, "company_website": ""}, {"name": "Zoia Budianska", "connection": "1st", "position": "Инспектор (Inspector)", "company": "Kiev Medical University", "followed": Line truncated
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const SECTOR_COLORS = {
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'Academia/Research Institute': 'var(--series-1)',
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@@ -180,16 +180,16 @@ ul.findings li strong { color: var(--text-primary); }
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<header class="hero">
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<h1>TXproducts LinkedIn Follower Study</h1>
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<p class="sub">A full manual audit of all 126 Page followers — who they are, where they sit in the network, and what it says about who TXproducts content is actually reaching.</p>
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<p class="sub">A full manual audit of all 129 Page followers — who they are, where they sit in the network, and what it says about who TXproducts content is actually reaching.</p>
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<div class="meta">Source: manual_followers_list_2026-07-22.xlsx — 98 followers confirmed against growth_history.json as of the original 2026-07-22 snapshot (not a sample), plus 13 followers added manually since (Marc Thiry, Orkun Aydin, Rajkumar Rengaraj, Branislav Fabik, Muhammad Yousaf, Milena Petković, Paul Evans, Sabine E. Herlitschka, Simone Vadilonga, Hitesh Dudhagara, Alexander Rack, Tina Schmidt, Sinan Bubik), plus two rounds of profile re-screenshotting to close data gaps on existing followers · Compiled/updated 2026-08-03</div>
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</header>
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<div class="wrap">
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<div class="stat-row">
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<div class="stat-tile"><div class="val">126</div><div class="lbl">total followers audited</div></div>
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<div class="stat-tile"><div class="val">86%</div><div class="lbl">have a company listed (18 of 126 show no company)</div></div>
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<div class="stat-tile"><div class="val">6%<span class="info-tip" tabindex="0">?<span class="tip-bubble"><span class="tb-item"><strong>1</strong> = a direct, mutual LinkedIn connection with the Page admin.</span><span class="tb-item"><strong>2</strong> = connected to one of the admin's connections, but not directly to them.</span><span class="tb-item"><strong>3</strong> = one more step removed — connected to a 2nd-degree connection. Higher degree = more separation from TXproducts' direct network.</span></span></span></div><div class="lbl">are 1st-degree connections (8 of 126) — the rest are 2nd/3rd degree</div></div>
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<div class="stat-tile"><div class="val">129</div><div class="lbl">total followers audited</div></div>
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<div class="stat-tile"><div class="val">86%</div><div class="lbl">have a company listed (18 of 129 show no company)</div></div>
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<div class="stat-tile"><div class="val">6%<span class="info-tip" tabindex="0">?<span class="tip-bubble"><span class="tb-item"><strong>1</strong> = a direct, mutual LinkedIn connection with the Page admin.</span><span class="tb-item"><strong>2</strong> = connected to one of the admin's connections, but not directly to them.</span><span class="tb-item"><strong>3</strong> = one more step removed — connected to a 2nd-degree connection. Higher degree = more separation from TXproducts' direct network.</span></span></span></div><div class="lbl">are 1st-degree connections (8 of 129) — the rest are 2nd/3rd degree</div></div>
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<div class="stat-tile"><div class="val">26<span class="info-tip" tabindex="0">?<span class="tip-bubble"><span class="tb-item"><strong>H1</strong> = first half of the year, January–June.</span><span class="tb-item"><strong>H2</strong> = second half, July–December.</span><span class="tb-item">E.g. "2026 H2" means July–December 2026 (currently only the first few weeks in).</span></span></span></div><div class="lbl">new followers in the first weeks of H2 2026 alone — already ahead of all of H1</div></div>
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@@ -198,13 +198,13 @@ ul.findings li strong { color: var(--text-primary); }
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<p class="note">What the data actually supports, not the highlight reel.</p>
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<div class="panel">
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<ul class="findings">
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<li><strong>Growth has two distinct eras.</strong> 42 of 126 followers (33%) arrived in a single burst in H1 2023 — almost certainly the page's early launch/network-invite window. Growth then went nearly dormant for two years (H2 2023–H2 2024: 8 followers combined across 18 months) before reaccelerating sharply from H1 2025 onward (7 → 12 → 16 → 41-and-counting per half-year). The current growth phase is real and recent, not a continuation of the 2023 launch spike.</li>
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<li><strong>Growth has two distinct eras.</strong> 42 of 129 followers (33%) arrived in a single burst in H1 2023 — almost certainly the page's early launch/network-invite window. Growth then went nearly dormant for two years (H2 2023–H2 2024: 8 followers combined across 18 months) before reaccelerating sharply from H1 2025 onward (7 → 12 → 16 → 44-and-counting per half-year). The current growth phase is real and recent, not a continuation of the 2023 launch spike.</li>
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<li><strong>The audience is shallow-network, not core-network.</strong> Only 8 followers (7%) are 1st-degree connections. 93% are 2nd or 3rd degree — people who found the page through shares, group overlap, or algorithmic surfacing rather than a direct personal tie. This matters for messaging: most of the audience doesn't already know TXproducts and needs context, not insider shorthand.</li>
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<li><strong>Where a sector is identifiable, it clusters hard around synchrotron/photonics research.</strong> Of the 108 followers with an identifiable employer, 44 (41%) sit inside academic/national-research institutes (DESY-affiliated orgs, Leibniz-Institut für Kristallzüchtung, Max Planck Institute, Fraunhofer, Max Born Institute, several universities, and now a University of Wisconsin-Madison professor, a Helmholtz-Zentrum Berlin postdoc, an ESRF synchrotron scientist, a Synchrotron SOLEIL detector scientist, a Helmholtz-Zentrum Dresden-Rossendorf innovation manager, a DESY student research assistant, a DESY/University of Kiel Group Leader, a DESY dep. CTO, a DESY communications & marketing professional, a TUHH/DASHH Ph.D. candidate, a Hannover optical-technologies research assistant, and an Istanbul Technical University business development partner) and another 8 (7%) work at dedicated photonics/laser companies (Class 5 Photonics, Coherent, WiredSense, Living Optics, Lace Lithography, X-Spectrum, Cycle GmbH, LANO Photonics). Together that's 48% of everyone with a known employer — the follower base looks like TXproducts' actual customer/partner ecosystem, not a generic marketing audience.</li>
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<li><strong>A visible Hamburg/DESY micro-cluster — spanning eight external institutions.</strong> Two rounds of profile enrichment nearly doubled this signal: DESY (any form) now has 11 linked entries, University of Hamburg 3, Leibniz-Institut für Kristallzüchtung 4, and four more institutions cross the 2-follower threshold — Class 5 Photonics (2), Impossible Founders (2), Start-Up Labs Hamburg (2), WAIV-FTIR (2), and Hamburg University of Technology/TUHH (3). <strong>27 distinct followers</strong> (25% of the 108 named-company followers) now trace to this local ecosystem, up from 12 before this round of detective work. (TXproducts itself now has 4 followers — our own CEO, our Marketing & Sales Manager, and two internal team members (a Software Developer and a Data Governance Consultant) — but that's an expected internal signal, not part of the external-ecosystem story, so it's tracked separately below.) This reads like real-world event/conference overlap, not organic reach.</li>
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<li><strong>Seniority is bimodal, not junior-heavy.</strong> 30 followers (24%) hold C-level/Founder, Director/Head/Principal, or Senior IC/Lead titles — a notably senior slice for an organic Page audience, including an Infineon Austria CEO, a US professor, a Turkey-based university Partner, a DESY/University of Kiel Group Leader, and a DESY dep. CTO — while 17 (14%) are students or trainees. The middle (managers, individual-contributor engineers and researchers) makes up the bulk. Content aimed only at practitioners will miss a quarter of the audience that's decision-making seniority.</li>
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<li><strong>Where a sector is identifiable, it clusters hard around synchrotron/photonics research.</strong> Of the 111 followers with an identifiable employer, 46 (41%) sit inside academic/national-research institutes (DESY-affiliated orgs, Leibniz-Institut für Kristallzüchtung, Max Planck Institute, Fraunhofer, Max Born Institute, several universities, and now a University of Wisconsin-Madison professor, a Helmholtz-Zentrum Berlin postdoc, an ESRF synchrotron scientist, a Synchrotron SOLEIL detector scientist, a Helmholtz-Zentrum Dresden-Rossendorf innovation manager, a DESY student research assistant, a DESY/University of Kiel Group Leader, a DESY dep. CTO, a DESY communications & marketing professional, a TUHH/DASHH Ph.D. candidate, a Hannover optical-technologies research assistant, an Inha University professor, a Università di Trento Ph.D. student, and an Istanbul Technical University business development partner) and another 8 (7%) work at dedicated photonics/laser companies (Class 5 Photonics, Coherent, WiredSense, Living Optics, Lace Lithography, X-Spectrum, Cycle GmbH, LANO Photonics). Together that's 49% of everyone with a known employer — the follower base looks like TXproducts' actual customer/partner ecosystem, not a generic marketing audience.</li>
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<li><strong>A visible Hamburg/DESY micro-cluster — spanning eight external institutions.</strong> Two rounds of profile enrichment nearly doubled this signal: DESY (any form) now has 11 linked entries, University of Hamburg 3, Leibniz-Institut für Kristallzüchtung 4, and four more institutions cross the 2-follower threshold — Class 5 Photonics (2), Impossible Founders (2), Start-Up Labs Hamburg (2), WAIV-FTIR (2), and Hamburg University of Technology/TUHH (3). <strong>27 distinct followers</strong> (24% of the 111 named-company followers) now trace to this local ecosystem, up from 12 before this round of detective work. (TXproducts itself now has 5 followers — our own CEO, our Marketing & Sales Manager, and three internal team members (a Software Developer, a Data Governance Consultant, and a Product Engineer) — but that's an expected internal signal, not part of the external-ecosystem story, so it's tracked separately below.) This reads like real-world event/conference overlap, not organic reach.</li>
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<li><strong>Seniority is bimodal, not junior-heavy.</strong> 32 followers (25%) hold C-level/Founder, Director/Head/Principal, or Senior IC/Lead titles — a notably senior slice for an organic Page audience, including an Infineon Austria CEO, a US professor, a Turkey-based university Partner, a DESY/University of Kiel Group Leader, a DESY dep. CTO, and an Inha University professor — while 17 (13%) are students or trainees. The middle (managers, individual-contributor engineers and researchers) makes up the bulk. Content aimed only at practitioners will miss a quarter of the audience that's decision-making seniority.</li>
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</ul>
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<div class="limitation"><span class="tag">Limitation:</span> data completeness is the real limiting factor here. 18 of 126 followers (14%) list no company at all, and 17 (13%) have no usable title (tagline-only or blank LinkedIn profiles). Every breakdown in this report is a share <em>of what's knowable</em>, not of all 126 — treat every percentage as directional, not exhaustive.</div>
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<div class="limitation"><span class="tag">Limitation:</span> data completeness is the real limiting factor here. 18 of 129 followers (14%) list no company at all, and 17 (13%) have no usable title (tagline-only or blank LinkedIn profiles). Every breakdown in this report is a share <em>of what's knowable</em>, not of all 129 — treat every percentage as directional, not exhaustive.</div>
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</div>
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</section>
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@@ -218,15 +218,15 @@ ul.findings li strong { color: var(--text-primary); }
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</div>
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<div class="highlight-card c2">
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<h3>Write for two audiences in the same post.</h3>
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<p><strong>24% hold C-level/Director/Senior IC titles</strong> while <strong>14% are students or trainees</strong> — a genuinely bimodal<span class="info-tip" tabindex="0">?<span class="tip-bubble">Bimodal = the data has two separate peaks (here: senior leaders AND students) instead of one typical middle-heavy cluster — the opposite of a normal bell curve.</span></span> audience. Pair a strategic/business-value framing (for decision-makers) with real technical detail (for practitioners) rather than picking one register.</p>
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<p><strong>25% hold C-level/Director/Senior IC titles</strong> while <strong>13% are students or trainees</strong> — a genuinely bimodal<span class="info-tip" tabindex="0">?<span class="tip-bubble">Bimodal = the data has two separate peaks (here: senior leaders AND students) instead of one typical middle-heavy cluster — the opposite of a normal bell curve.</span></span> audience. Pair a strategic/business-value framing (for decision-makers) with real technical detail (for practitioners) rather than picking one register.</p>
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</div>
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<div class="highlight-card c3">
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<h3>This is a Hamburg audience, not a global one.</h3>
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<p>Location detective work on all 108 named companies confirms it: <strong>63% are based in Germany, and 35% are specifically Hamburg-based</strong> (DESY in its various forms, Uni Hamburg, TUHH, Class 5 Photonics, WiredSense, WAIV-FTIR, Impossible Founders, Cycle GmbH, Start-Up Labs Hamburg). Content should assume a local, ecosystem-aware reader by default — not write for a generic global LinkedIn audience.</p>
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<p>Location detective work on all 111 named companies confirms it: <strong>62% are based in Germany, and 35% are specifically Hamburg-based</strong> (DESY in its various forms, Uni Hamburg, TUHH, Class 5 Photonics, WiredSense, WAIV-FTIR, Impossible Founders, Cycle GmbH, Start-Up Labs Hamburg). Content should assume a local, ecosystem-aware reader by default — not write for a generic global LinkedIn audience.</p>
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</div>
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<div class="highlight-card c4">
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<h3>Today's audience is not the 2023 launch cohort.</h3>
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<p><strong>67% of followers joined after the original 2023 launch spike</strong>, including 55% of the entire audience in just the last ~13 months (H2 2025 onward), after a 2-year dormant stretch in between. Messaging built around "who followed us at launch" is out of date — the growth happening right now is the audience to design for.</p>
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<p><strong>67% of followers joined after the original 2023 launch spike</strong>, including 56% of the entire audience in just the last ~13 months (H2 2025 onward), after a 2-year dormant stretch in between. Messaging built around "who followed us at launch" is out of date — the growth happening right now is the audience to design for.</p>
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</div>
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</div>
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</section>
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@@ -241,7 +241,7 @@ ul.findings li strong { color: var(--text-primary); }
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<li><strong>Post more, now, while the reacceleration is live.</strong> 49% of all followers arrived in just the last ~13 months (H2 2025 onward), after a 2-year dormant stretch — this is a compounding-growth window, not a steady-state one. Increasing posting frequency now captures more of the current momentum than maintaining a flat cadence.</li>
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<li><strong>Alternate technical and executive content deliberately.</strong> Don't default to one register — Research/Engineering readers (38%) want real technical substance; the C-level/Director segment (25%) wants strategic/ROI framing. A simple weekly rotation (one technical post, one business-value post) covers both without diluting either.</li>
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<li><strong>Treat the clustered organizations as warm partnership doors.</strong> Eight institutions now have 2 or more employees following independently — DESY (6), University of Hamburg (3), Leibniz-Institut für Kristallzüchtung (4), Class 5 Photonics, Impossible Founders, Start-Up Labs Hamburg, WAIV-FTIR, and TUHH (2 each). That's a signal worth direct outreach for co-marketing or a tagged joint post, not just organic hope.</li>
|
||||
<li><strong>Design a specific track for the student/trainee segment.</strong> 14% of followers are students or trainees — a distinct content type (internship pipeline, academic collaboration spotlights) speaks directly to them instead of being talked past by practitioner-level content.</li>
|
||||
<li><strong>Design a specific track for the student/trainee segment.</strong> 13% of followers are students or trainees — a distinct content type (internship pipeline, academic collaboration spotlights) speaks directly to them instead of being talked past by practitioner-level content.</li>
|
||||
</ul>
|
||||
</div>
|
||||
</section>
|
||||
@@ -253,7 +253,7 @@ ul.findings li strong { color: var(--text-primary); }
|
||||
<div class="vbar-chart" id="growth-chart"></div>
|
||||
<div class="vbar-labels" id="growth-labels"></div>
|
||||
<div class="legend-note">2026-H2 covers only the first few weeks so far (through 2026-08-03) — already 26 followers, on pace to exceed every prior half-year except the 2023 launch.</div>
|
||||
<div class="msg-take"><span class="tag">Messaging takeaway:</span> Growth is a recent story, not a 2023 story — 67% of all followers joined after the original 2023 launch spike, and 55% of the entire audience arrived in just the last ~13 months (H2 2025 onward). Any "who we've built alongside" narrative should center on the current wave, not the launch cohort, and posting cadence should scale up now while the reacceleration is active rather than treating growth as flat and evergreen.</div>
|
||||
<div class="msg-take"><span class="tag">Messaging takeaway:</span> Growth is a recent story, not a 2023 story — 67% of all followers joined after the original 2023 launch spike, and 56% of the entire audience arrived in just the last ~13 months (H2 2025 onward). Any "who we've built alongside" narrative should center on the current wave, not the launch cohort, and posting cadence should scale up now while the reacceleration is active rather than treating growth as flat and evergreen.</div>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
@@ -262,7 +262,7 @@ ul.findings li strong { color: var(--text-primary); }
|
||||
<p class="note">Classified from each follower's headline job title. "Unknown" = tagline-only or blank profile, not absence of seniority.</p>
|
||||
<div class="panel">
|
||||
<div class="hbar-chart" id="seniority-chart"></div>
|
||||
<div class="msg-take"><span class="tag">Messaging takeaway:</span> This audience is bimodal<span class="info-tip" tabindex="0">?<span class="tip-bubble">Bimodal = two separate peaks in the data (here: senior leaders and students) rather than one typical middle-heavy cluster around mid-level roles — the opposite of a normal bell curve.</span></span>, not junior-heavy. 30 followers (24%) sit at C-level/Founder, Director/Head/Principal, or Senior IC/Lead level — genuine decision-makers, now including an Infineon Austria CEO, a US professor, a Turkey-based university Partner, a DESY/University of Kiel Group Leader, and a DESY dep. CTO — while a similarly sized 17 (14%) are students/trainees. Content aimed only at working-level practitioners (engineers, managers) will land with the biggest single cluster but silently miss a quarter of the audience that can actually greenlight a partnership or purchase.</div>
|
||||
<div class="msg-take"><span class="tag">Messaging takeaway:</span> This audience is bimodal<span class="info-tip" tabindex="0">?<span class="tip-bubble">Bimodal = two separate peaks in the data (here: senior leaders and students) rather than one typical middle-heavy cluster around mid-level roles — the opposite of a normal bell curve.</span></span>, not junior-heavy. 32 followers (25%) sit at C-level/Founder, Director/Head/Principal, or Senior IC/Lead level — genuine decision-makers, now including an Infineon Austria CEO, a US professor, a Turkey-based university Partner, a DESY/University of Kiel Group Leader, a DESY dep. CTO, and an Inha University professor — while a similarly sized 17 (13%) are students/trainees. Content aimed only at working-level practitioners (engineers, managers) will land with the biggest single cluster but silently miss a quarter of the audience that can actually greenlight a partnership or purchase.</div>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
@@ -276,22 +276,22 @@ ul.findings li strong { color: var(--text-primary); }
|
||||
</section>
|
||||
|
||||
<section>
|
||||
<h2>Sector — of the 108 followers with an identifiable employer</h2>
|
||||
<p class="note">The other 18 of 126 list no company at all and are excluded from this chart entirely (see completeness note above) — this is a breakdown of the knowable share only.</p>
|
||||
<h2>Sector — of the 111 followers with an identifiable employer</h2>
|
||||
<p class="note">The other 18 of 129 list no company at all and are excluded from this chart entirely (see completeness note above) — this is a breakdown of the knowable share only.</p>
|
||||
<div class="panel">
|
||||
<div class="hbar-chart" id="sector-chart"></div>
|
||||
<div class="limitation"><span class="tag">Limitation:</span> this chart only covers the 108 followers with an identifiable employer — the other 18 of 126 (14%) list no company at all and are excluded entirely, not folded into any bar above.</div>
|
||||
<div class="msg-take"><span class="tag">Messaging takeaway:</span> Academia/Research (43) and Photonics/Laser/Optics industry (8) together are 48% of everyone with a known employer — this reads as TXproducts' actual customer and partner ecosystem following along, not a generic marketing audience. Messaging can speak directly to beamtime, instrumentation, and measurement pain points without translating for a lay audience.</div>
|
||||
<div class="limitation"><span class="tag">Limitation:</span> this chart only covers the 111 followers with an identifiable employer — the other 18 of 129 (14%) list no company at all and are excluded entirely, not folded into any bar above.</div>
|
||||
<div class="msg-take"><span class="tag">Messaging takeaway:</span> Academia/Research (46) and Photonics/Laser/Optics industry (8) together are 49% of everyone with a known employer — this reads as TXproducts' actual customer and partner ecosystem following along, not a generic marketing audience. Messaging can speak directly to beamtime, instrumentation, and measurement pain points without translating for a lay audience.</div>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
<section>
|
||||
<h2>Geography — of the 108 followers with a company (fully resolved)</h2>
|
||||
<p class="note">Follow-up detective work: every one of the original 14 "unverified" companies was individually researched (web lookups) and located, and subsequent rounds of profile re-screenshotting have now identified an employer for 35 more previously-blank followers. Every one of the 108 named companies now has a country assigned — 92 at High confidence, 16 at Medium (including "Aqua Group," resolved via a screenshot showing the exact legal name "AQUA GROUP GmbH" plus the follower's own location in Greater Munich, matching a real Holzkirchen-based German company). Full results (country, city/site, confidence) are written back into the source spreadsheet as three columns, plus a fourth "Personal Location (from profile)" column now filled for 93 of 126 followers.</p>
|
||||
<h2>Geography — of the 111 followers with a company (fully resolved)</h2>
|
||||
<p class="note">Follow-up detective work: every one of the original 14 "unverified" companies was individually researched (web lookups) and located, and subsequent rounds of profile re-screenshotting have now identified an employer for 35 more previously-blank followers. Every one of the 111 named companies now has a country assigned — 95 at High confidence, 16 at Medium (including "Aqua Group," resolved via a screenshot showing the exact legal name "AQUA GROUP GmbH" plus the follower's own location in Greater Munich, matching a real Holzkirchen-based German company). Full results (country, city/site, confidence) are written back into the source spreadsheet as three columns, plus a fourth "Personal Location (from profile)" column now filled for 96 of 129 followers.</p>
|
||||
<div class="panel">
|
||||
<div class="hbar-chart" id="geography-chart"></div>
|
||||
<div class="limitation"><span class="tag">Limitation:</span> "Company Country" reflects the employer's HQ, not the individual's personal location, and the two can differ — e.g. Rajkumar Rengaraj is personally Germany-based (Aachen) but his employer is Swiss; conversely several followers here work for Germany/Hamburg-HQ organizations while personally based in the UK, Norway, India, or Sweden, Hitesh Dudhagara is personally in Surat, Gujarat while his listed university affiliation resolves to Rajkot, and Sinan Bubik is personally in Munich, Germany while his employer (ITU) is Turkey-based. Maximilian F. is personally in the Zürich Metropolitan Area while his employer's Swiss site is in Baden, Aargau. The 63% Germany / 35% Hamburg figures describe where employers are headquartered, not necessarily where the 108 people physically are — treat this chart as an ecosystem-affiliation signal, not a literal map of the audience.</div>
|
||||
<div class="msg-take"><span class="tag">Messaging takeaway:</span> <strong>63% of named-company followers are affiliated with a Germany-headquartered organization, and 35% specifically with a Hamburg one</strong> (DESY in its various forms, Uni Hamburg, TUHH, Class 5 Photonics, WiredSense, WAIV-FTIR, Impossible Founders, Cycle GmbH, Start-Up Labs Hamburg). This is fundamentally a regional-ecosystem audience, not a global one — local events, DESY-adjacent news, and Hamburg startup-scene references will resonate far more than internationally-generic content, even for the followers who don't personally live there.</div>
|
||||
<div class="limitation"><span class="tag">Limitation:</span> "Company Country" reflects the employer's HQ, not the individual's personal location, and the two can differ — e.g. Rajkumar Rengaraj is personally Germany-based (Aachen) but his employer is Swiss; conversely several followers here work for Germany/Hamburg-HQ organizations while personally based in the UK, Norway, India, or Sweden, Hitesh Dudhagara is personally in Surat, Gujarat while his listed university affiliation resolves to Rajkot, and Sinan Bubik is personally in Munich, Germany while his employer (ITU) is Turkey-based. Maximilian F. is personally in the Zürich Metropolitan Area while his employer's Swiss site is in Baden, Aargau. The 62% Germany / 35% Hamburg figures describe where employers are headquartered, not necessarily where the 111 people physically are — treat this chart as an ecosystem-affiliation signal, not a literal map of the audience.</div>
|
||||
<div class="msg-take"><span class="tag">Messaging takeaway:</span> <strong>62% of named-company followers are affiliated with a Germany-headquartered organization, and 35% specifically with a Hamburg one</strong> (DESY in its various forms, Uni Hamburg, TUHH, Class 5 Photonics, WiredSense, WAIV-FTIR, Impossible Founders, Cycle GmbH, Start-Up Labs Hamburg). This is fundamentally a regional-ecosystem audience, not a global one — local events, DESY-adjacent news, and Hamburg startup-scene references will resonate far more than internationally-generic content, even for the followers who don't personally live there.</div>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
@@ -306,7 +306,7 @@ ul.findings li strong { color: var(--text-primary); }
|
||||
|
||||
<section>
|
||||
<h2>Notable organizational clusters</h2>
|
||||
<p class="note">Named organizations appearing more than once in the 108 followers with company data — the strongest evidence of a real-world ecosystem effect rather than coincidence. This table nearly doubled after the latest rounds of profile re-screenshotting: from 5 institutions/12 distinct people to 8 institutions/22 distinct people. (Umicore also now has 2 followers, but it's a Belgian materials company with no Hamburg/DESY tie, so it's excluded from this specific table — coincidental multinational overlap, not local-ecosystem clustering. ITCareerHub.de, a German IT-retraining bootcamp, also now has 2 followers (Almira Tolstova, Anna Maksakova, added 2026-08-10) — excluded for the same reason: a real 2-follower cluster, but a career-training platform unrelated to the Hamburg/DESY photonics ecosystem this table specifically tracks. ESRF, HZDR, and ITU, all added 2026-08-03, are each single-follower institutions so far — not yet part of this table, though ESRF in particular is another major synchrotron facility peer to DESY, reinforcing the sector-clustering pattern even as a standalone entry.)</p>
|
||||
<p class="note">Named organizations appearing more than once in the 111 followers with company data — the strongest evidence of a real-world ecosystem effect rather than coincidence. This table nearly doubled after the latest rounds of profile re-screenshotting: from 5 institutions/12 distinct people to 8 institutions/22 distinct people. (Umicore also now has 2 followers, but it's a Belgian materials company with no Hamburg/DESY tie, so it's excluded from this specific table — coincidental multinational overlap, not local-ecosystem clustering. ITCareerHub.de, a German IT-retraining bootcamp, also now has 2 followers (Almira Tolstova, Anna Maksakova, added 2026-08-10) — excluded for the same reason: a real 2-follower cluster, but a career-training platform unrelated to the Hamburg/DESY photonics ecosystem this table specifically tracks. ESRF, HZDR, and ITU, all added 2026-08-03, are each single-follower institutions so far — not yet part of this table, though ESRF in particular is another major synchrotron facility peer to DESY, reinforcing the sector-clustering pattern even as a standalone entry.)</p>
|
||||
<div class="panel">
|
||||
<table class="data-table">
|
||||
<tr><th>Organization</th><th>Followers</th><th>Note</th></tr>
|
||||
@@ -356,6 +356,7 @@ ul.findings li strong { color: var(--text-primary); }
|
||||
<br><br><strong>Incremental update (2026-08-24, 120→123):</strong> three more new followers, all from freshly-screenshotted profiles. Sabine Brock (2nd degree, "Industry Relations Manager & dep. CTO Deutsches Elektronen-Synchrotron DESY," Hamburg, mutual connections with Peter, Johannes, and 6 others) classifies as Director/Head/Principal, Business Development/Sales, Academia/Research Institute — a 10th DESY-linked entry, and notable enough (dep. CTO) to also join the seniority section's named examples. Daniel Hernández Durán (2nd degree, "Ph.D. Candidate @DASHH, R&D for TEIDESAT," Hamburg, mutual connection with Johannes) shows both "Hamburg University of Technology" and "Technische Universität Hamburg" as logos, which are the same institution (TUHH) under its English and German names, not two separate affiliations — his tagline's DASHH (the Hamburg-area interdisciplinary Ph.D. school) is a program housed within that TUHH/DESY/Universität Hamburg consortium, not a separate employer, so TUHH is used as Company, classifying as Postdoc/PhD Researcher, Research/Science, Academia/Research Institute; TUHH's Notable Clusters row moves 2→3. Yash Bhatia (2nd degree, He/Him, #OpenToWork, "Research assistant at Hannoversches Zentrum für Optische Technologien (HOT)," Hannover, Lower Saxony, mutual connection with Peter) lists a "Cluster of Excellence PhoenixD: Photonics, Optics..." logo and Universität Siegen, but his own tagline names HOT (a Lower Saxony state optics research center, PhoenixD-affiliated) as his actual employer — used as Company over the logo, classifying as Researcher/Scientist (non-postdoc), Research/Science, Academia/Research Institute; personally and by employer based in Hannover, not Hamburg, so he doesn't add to the Hamburg/DESY cluster despite the strong photonics-research fit. Germany's country count increases from 64 to 67; the Hamburg/DESY cluster's distinct headcount increases from 24 to 26 (Sabine and Daniel only). None of the three profile screenshots showed an explicit follow date, so all three default to <strong>August 2026</strong>, unconfirmed. All totals, percentages, and charts in this report now reflect the full 123-follower set.
|
||||
<br><br><strong>Incremental update (2026-08-25, 123→124):</strong> one more new follower, Sourav Kumar (3rd degree, India). No company logo, no tagline text at all (just a blank placeholder under his name), and his About section is a Sanskrit verse rather than any career information; his Education (B.Tech, Electronic and Communication Engineering, Oriental Institute of Science & Technology, Nov 2021–Dec 2025) is the only real signal on the profile, and no current employer is stated anywhere. Classifies as Unknown seniority/function, Unknown (no company listed) sector, consistent with how other blank-profile followers are handled. His country (India) is directly stated even though his employer isn't, so he doesn't fall into the Geography chart's "No company listed" bucket, that bucket tracks blank <em>country</em>, not blank company, a distinction worth flagging since this update briefly conflated the two before the arithmetic was checked and corrected. India crosses the 2-follower threshold as a result (1→2) and gets its own row instead of folding into "Other." All totals, percentages, and charts in this report now reflect the full 124-follower set.
|
||||
<br><br><strong>Incremental update (2026-08-31/09-01, 124→126):</strong> two more new followers. Ablimit Ablez (2nd degree, "Ph.D in Laser-Matter Interaction using Structured Lights, specialized in Micro/Nano Fabrication/Laser Processing/Laser systems, Two Photon Polymerization (2PP) Quality Assurance/Supplier Control in Medical Device," Los Angeles Metropolitan Area, mutual connections with Peter and Chandra Shekhar) names Chiba University as his only logo, but that's his Ph.D. alma mater, not a current employer, his tagline and banner ("Medical Manufacturing Is Our Business") both point to a current industry QA/manufacturing role, but no specific company is named anywhere on the card, so Company stays blank, classifying as Other Individual Contributor, Engineering/Technical, Unknown (no company listed) — his location did resolve the "no centroid for Los Angeles Metropolitan Area" console warning surfaced by this week's fresh export, now added to the location-country overrides. Cecilia Farias Marchant (2nd degree, "Senior Communications & Marketing Professional | M.A. Kommunikationswissenschaften," Greater Hamburg Area) lists DESY Deutsches Elektronen-Synchrotron ahead of Leuphana Universität Lüneburg (her degree-granting university), so DESY is used as Company per the established first-listed-logo precedent, classifying as Senior IC/Lead, Marketing/Comms/Ops, Academia/Research Institute — an 11th DESY-linked entry and a 27th distinct Hamburg/DESY-cluster follower. Neither profile screenshot showed an explicit follow date, so both default to <strong>August 2026</strong>, unconfirmed. All totals, percentages, and charts in this report now reflect the full 126-follower set.
|
||||
<br><br><strong>Incremental update (2026-09-14, 126→129):</strong> three more new followers. Niklas Meidow ("Product Engineer bei TXproducts," Hamburg, no connection degree shown) is confirmed internal — TXproducts' 5th internal follower, classifying as Engineer/Developer, Engineering/Technical, TXproducts (internal). Joo William (3rd degree, "Inha University Professor," South Korea) lists Inha University ahead of Seoul National University (his own alma mater, not current employer), classifying as Director/Head/Principal, Research/Science, Academia/Research Institute, the same Professor-to-Director/Head/Principal precedent used for Paul Evans; the first South Korea-based follower in this dataset. Francesco Marzari (3rd degree, "PhD Student" at Università di Trento, Trento, Italy) classifies as Postdoc/PhD Researcher, Research/Science, Academia/Research Institute, matching the PhD-candidate precedent set by Daniel Hernández Durán; Italy's country count increases from 1 to 2 and gets its own Geography row as a result. None of the three are Hamburg/DESY-cluster-linked. None of the three profile screenshots showed an explicit follow date, so all three default to <strong>September 2026</strong>, unconfirmed. All totals, percentages, and charts in this report now reflect the full 129-follower set.
|
||||
</div>
|
||||
</section>
|
||||
|
||||
@@ -389,19 +390,19 @@ ul.findings li strong { color: var(--text-primary); }
|
||||
{label:'Other individual contributor', value:19},
|
||||
{label:'Unknown', value:14},
|
||||
{label:'Manager / Coordinator', value:17},
|
||||
{label:'Engineer / Developer', value:15},
|
||||
{label:'Engineer / Developer', value:16},
|
||||
{label:'Researcher / Scientist', value:15},
|
||||
{label:'Senior IC / Lead', value:8},
|
||||
{label:'Student / Trainee', value:8},
|
||||
{label:'C-Level / Founder', value:11},
|
||||
{label:'Director / Head / Principal', value:12},
|
||||
{label:'Postdoc / PhD researcher', value:5},
|
||||
{label:'Director / Head / Principal', value:13},
|
||||
{label:'Postdoc / PhD researcher', value:6},
|
||||
{label:'Junior IC', value:2},
|
||||
]);
|
||||
|
||||
hbar('function-chart', [
|
||||
{label:'Research / Science', value:31},
|
||||
{label:'Engineering / Technical', value:20},
|
||||
{label:'Research / Science', value:33},
|
||||
{label:'Engineering / Technical', value:21},
|
||||
{label:'Unknown', value:14},
|
||||
{label:'Business Development / Sales', value:14},
|
||||
{label:'Other', value:14},
|
||||
@@ -415,16 +416,16 @@ ul.findings li strong { color: var(--text-primary); }
|
||||
]);
|
||||
|
||||
hbar('sector-chart', [
|
||||
{label:'Academia / Research institute', value:44, color:'var(--series-1)'},
|
||||
{label:'Academia / Research institute', value:46, color:'var(--series-1)'},
|
||||
{label:'Other named company', value:38, color:'var(--series-2)'},
|
||||
{label:'Photonics / Laser / Optics industry', value:8, color:'var(--series-3)'},
|
||||
{label:'Semiconductor / Aerospace / Defense', value:9, color:'var(--series-4)'},
|
||||
{label:'Medical / Life sciences', value:5, color:'var(--series-5)'},
|
||||
{label:'TXproducts (internal)', value:4, color:'var(--series-6)'},
|
||||
{label:'TXproducts (internal)', value:5, color:'var(--series-6)'},
|
||||
]);
|
||||
|
||||
hbar('geography-chart', [
|
||||
{label:'Germany', value:68, color:'var(--series-1)'},
|
||||
{label:'Germany', value:69, color:'var(--series-1)'},
|
||||
{label:'United States', value:7, color:'var(--series-2)'},
|
||||
{label:'United Kingdom', value:3, color:'var(--series-3)'},
|
||||
{label:'Switzerland', value:5, color:'var(--series-4)'},
|
||||
@@ -434,15 +435,16 @@ ul.findings li strong { color: var(--text-primary); }
|
||||
{label:'Belgium', value:2, color:'var(--series-8)'},
|
||||
{label:'Netherlands', value:2, color:'var(--series-3)'},
|
||||
{label:'India', value:2, color:'var(--series-6)'},
|
||||
{label:'Italy', value:2, color:'var(--series-7)'},
|
||||
{label:'Other (12 more, 1 each)', value:12, color:'var(--series-5)'},
|
||||
{label:'No company listed', value:16},
|
||||
]);
|
||||
|
||||
hbar('connection-chart', [
|
||||
{label:'3rd degree', value:56},
|
||||
{label:'3rd degree', value:58},
|
||||
{label:'2nd degree', value:57},
|
||||
{label:'1st degree', value:8},
|
||||
{label:'Unlisted / self', value:5},
|
||||
{label:'Unlisted / self', value:6},
|
||||
]);
|
||||
|
||||
// growth timeline (vertical bars)
|
||||
@@ -454,7 +456,7 @@ ul.findings li strong { color: var(--text-primary); }
|
||||
{label:'2025 H1', value:7},
|
||||
{label:'2025 H2', value:12},
|
||||
{label:'2026 H1', value:16},
|
||||
{label:'2026 H2*', value:41},
|
||||
{label:'2026 H2*', value:44},
|
||||
];
|
||||
const gEl = document.getElementById('growth-chart');
|
||||
const gLabels = document.getElementById('growth-labels');
|
||||
|
||||
Reference in new issue
Block a user