Clarify average-vs-single-post ambiguity in campaign stage bullets
Mckinley flagged the July/August stage bullets as confusing. Two separate problems: July's bullet conflated Carousel's 4-post average with the 14/07-28/07-30/07 trilogy as if they were the same finding, when the trilogy is mostly a Video story (only 30/07 was Carousel). And "Carousel's single best post of the campaign (50.8%)" in August's bullet left it ambiguous whether 50.8% was an average or one post's score (it's one post, 04/08 - August only had a single Carousel that month, nothing to average). Rewrote both to be explicit: July's now separates the format-average finding from the narrative-arc finding into two sentences, and spells out the trilogy's actual formats (Video, Video, Carousel). August's now says directly "the single Carousel this month (04/08) was the campaign's single best post." Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
This commit is contained in:
1 parent
a22b2a336b
commit
ffeb57ef17
1 file changed
+6
-4
@@ -414,12 +414,14 @@ NOTES = {
|
||||
],
|
||||
"trilogy_intro": "Three stages, three different kinds of answer:",
|
||||
"trilogy_posts": [
|
||||
"July — Find the Voice: Carousel's best average format (4 posts, "
|
||||
"6.0%-45.0%), plus the 14/07-28/07-30/07 personal-voice trilogy",
|
||||
"July — Find the Voice: Carousel averaged best across its 4 "
|
||||
"posts this month (range 6.0%-45.0%). Separately, the 14/07-"
|
||||
"28/07-30/07 trilogy (Video, Video, Carousel) worked as a "
|
||||
"sequential narrative arc, independent of format.",
|
||||
"August — Find the Audience: a clear demographic answer "
|
||||
"(Academia/Research, Germany, Researcher/Scientist), the "
|
||||
"6-post TXServices launch arc, and Carousel's single best post "
|
||||
"of the campaign (50.8%)",
|
||||
"6-post TXServices launch arc, and the single Carousel this "
|
||||
"month (04/08) was the campaign's single best post at 50.8%",
|
||||
"September — Find the Trigger: one real trigger found (08/09's "
|
||||
"pain-point post, beating even the month's own Carousel, 10.0%), "
|
||||
"but not repeated — growth and engagement both decelerated",
|
||||
|
||||
Reference in new issue
Block a user