beantownbabeandClaude Sonnet 5
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Mckinley flagged the July/August stage bullets as confusing. Two separate problems: July's bullet conflated Carousel's 4-post average with the 14/07-28/07-30/07 trilogy as if they were the same finding, when the trilogy is mostly a Video story (only 30/07 was Carousel). And "Carousel's single best post of the campaign (50.8%)" in August's bullet left it ambiguous whether 50.8% was an average or one post's score (it's one post, 04/08 - August only had a single Carousel that month, nothing to average). Rewrote both to be explicit: July's now separates the format-average finding from the narrative-arc finding into two sentences, and spells out the trilogy's actual formats (Video, Video, Carousel). August's now says directly "the single Carousel this month (04/08) was the campaign's single best post." Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>