beantownbabeandClaude Sonnet 5
0e26e85b02
29/09's Carousel ("The two pillars of TXservices") is now in a fresh
export and audited: likes A1/T2 (Sabine Brock audience; Aleksandra
Kotenko, Mckinley Black team), 1 team comment, 3 team reposts ("the
usual suspects" - Aleksandra, Peter, Mckinley). Real Eng % 10.0%,
September's new growth/KPI numbers: 126->142 (+16, +12.7%).
This surfaces a real correction: July actually had 4 Carousels
(09/07, 16/07, 23/07, 30/07), not the 1 everyone's mental model had
been built around, ranging 6.0%-45.0%. Across all 6 Carousels run
this campaign (4 July + 1 August + 1 September) the format averages
25.9% Real Eng %, still the best of any format, but ranges 6.0% to
50.8% - not the clean "wins every time" story the campaign-end
summary told before this. Rewrote September's and campaign-end's
Executive Summaries throughout: the trilogy/stage narratives, the
best-posting-day findings (Tuesday's edge was never confounded by
format once September separated the variables), the recommendations
(pair Carousel with a named claim instead of trusting the format
alone, test the untried Carousel+pain-point combination).
Also fixed a conflation Mckinley flagged directly: July's poll (a
genuine validation test - does this audience respond to an
interactive format at all) and 17/09's pilot-partner ask (a direct
conversion CTA) are different kinds of things and were wrongly
grouped under one "validation" framing in both September's and the
campaign-end's summaries - now described as what they actually are.
Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>