beantownbabeandClaude Sonnet 5
a22b2a336b
The same ~4 findings (Carousel's variance, audience stability, direct asks failing, the untried Carousel+pain-point combination) were each restated 3 times with near-identical wording across engagement_findings, audience_dimensions, and recommendations — the opposite of the "simple, not 8 pages" point of this report format. Consolidated so each fact lives once, in its most natural place: engagement_findings keeps the Carousel-variance and the one-trigger stats (audience stability dropped, already fully covered by audience_composition_line). trilogy_closing trimmed to the observation only, the fix moved into recommendations. audience_dimensions rewritten entirely — it was just restating stats already given elsewhere; now it's the Prior Knowledge/Decision Context/Trust framing the monthly reports already use, synthesized across the whole campaign (including a genuinely new point: the audience's Decision Context shifted in September, the first month with real budget-holding presence). recommendations trimmed to action + one-clause justification instead of re-deriving the full stat block each time. Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>